Ese kwamamaza bizasimburwa na AI? Deep Dive.

Niba wigeze kwisanga uvuga uti “ Will Marketing izasimburwa na AI , ndagushimiye - uri kumwe n'abandi. Ikoranabuhanga ryakomeje kwihuta, demo zarahindutse, kandi mu buryo butunguranye buri gitekerezo cyo kwiyamamaza kigira nibura umuntu umwe uzunguza ubutumwa nk'aho ari itike y'izahabu. Guhita dutangira gukora ibintu bikomeye mbere yuko turushaho gutya: AI iri guhindura uburyo dukora, tunonosora, kandi duteganya. Ariko se ni ukwinjira mu iduka ry'ikirango cyawe ukoresheje latte no gusoma neza uko ibintu bimeze? Ntabwo ari byo rwose.

Reka turebe ibirimo guhinduka mu by’ukuri, ibikomeza kuba nk’ibintu by’abantu, n’uburyo ushobora gukusanya ibikoresho (n’ubuhanga) mu buryo butuma bigorana kubisimbuza - kandi mu by’ukuri, birushaho kuba byiza.

Ingingo ushobora gukunda gusoma nyuma y'iyi:

🔗 Ibikoresho byo kwamamaza bya AI ku buntu: Amahitamo meza kurusha ayandi
Shaka ibikoresho byiza bya AI ku buntu kugira ngo woroshye kwamamaza kwawe.

🔗 Ibikoresho 10 bya mbere byo kwamamaza hakoreshejwe email ya AI
Ongera ubufatanye ukoresheje ibisubizo bikomeye bya imeri bishingiye ku buhanga bwa AI.

🔗 Ibikoresho 10 byiza cyane bya AI mu kwamamaza
Ongera ubukangurambaga ukoresheje ibikoresho n'ingamba bishya byo gukoresha ubuhanga bwa AI.

🔗 Ibikoresho byiza bya AI mu kwamamaza abafatanyabikorwa
Kongera umubare w'abahinduranya amafaranga n'amafaranga yinjira ukoresheje ibikoresho by'abafatanyabikorwa bikoresha AI.

Icyo ubuhanga bwo gukora imibonano mpuzabitsina mu kwamamaza butera imbere ✅

Inzu y'ubuhanga mu by'ubwenge (AI) ni iyihe? Gupima ibishushanyo, umuvuduko, n'ubunini. Ishushanya, ishyira hamwe, igena, ihanura. Ishobora guca urugendo rw'umukiriya nk'uko igiti cy'inkwi kirya amashami - cyangiritse, ariko gitanga umusaruro utangaje. Ubushakashatsi bwerekana ko umusaruro ugaragara uzamuka ku mirimo yo guhanga no gufasha abakiriya: isesengura ryihuse, inzozi mbi nke zo ku rupapuro rudafite ikintu, n'ubwiza bushobora kugaragara iyo abantu bakomeje kumenyera [2][3].

Mu buryo bwa buri munsi:

• Izamuka ry'umusaruro - inyandiko za mbere, imitwe y'inyongera, ibisobanuro bitagira iherezo by'ibicuruzwa.

• Gufata ibyemezo - guhanura ibintu mu buryo butunguranye, kuzamura amanota, ibikorwa byiza bikurikira.

• Gukoresha uburyo bwo gukora neza kuri autopilot - ingengo y'imari, ibiciro, igihe, n'impinduka mu guhindura ibiciro.

Hari ibimenyetso bifatika bigaragaza ko amatsinda y’ubucuruzi afata agaciro gashoboka muri gene AI iyo ikoreshejwe neza [1].

Ariko reka tube abahamya: hari igihe ibikomoka ku buhanga bwo gukora imibonano mpuzabitsina bisa nka salade ijugunywe mu cyuma gishyushya ibiryo - biribwa, yego, ariko ntibikwiriye ko bigaragazwa. Aho niho ubushishozi bugaruka.

Urugero rwihuse: itsinda ry’abakora ubushakashatsi bwa gihanga ryakoresheje ubuhanga bwo gukora imibonano mpuzabitsina (AI) mu gusesengura amatike n’ibitekerezo by’abantu mu buryo bw’incamake mu byo “byahinduye” buri cyumweru. Abanditsi bandikaga ntibanditse vuba - ariko ivugurura ryabo ryagabanutseho kimwe cya kabiri. Ntabwo bari intwari; bari bakomeye gusa kuko urusaku rwari rwarangiye.

Ikibazo gikomeye: Ese kwamamaza bizasimburwa na AI? 🧠+🤖

Verisiyo ngufi: Oya. Ariko tegereza ko habaho impinduka.

Akazi gafite agaciro gake, gasubiramo? Yego, ikoranabuhanga rikoresha ikoranabuhanga rirya ibyo. Ingamba, aho umuntu ahagaze, igihe cy'umuco, guhanga udushya mu buryo bw'amenyo? Ibyo biracyasaba amaboko y'abantu ku kazi. Ibimenyetso byavuye mu bushakashatsi bw'ibanze bigaragaza ko ubuhanga bwo gukora imibonano mpuzabitsina (AI) buhora bwongera imikorere aho gusimbura imiryango yose y'akazi - cyane cyane ku bakozi bo mu rwego rwo hagati, iyo amabwiriza n'amabwiriza arinzwe neza [2][3].

Niba rero urimo kwiyuha akuya ko kwamamaza bizasimburwa na AI mu kigo cyawe, ongera ushyire ishusho mu buryo bushya. Tekereza ku makarita y'ubushobozi , ntabwo ari amazina y'akazi: ibikorwa by'ubuhanzi biyobowe vuba, ubuhanga bw'ikirango bugizwe n'amakuru, imiyoborere iyobowe n'abantu. Hari imirimo igabanuka. Indi iragaragara. Ishami ntirishira; rirashonga.

Aho AI imaze kugaragaza agaciro kayo 📈

Reka tubisobanure neza. Nta gitangaza kidasobanutse neza, ahubwo ni ahantu hane gusa AI imaze gutanga:

1. Ibirimo n'Imikorere yo guhanga

   • Gutegura vuba no gukora ibintu bitandukanye (blogs, emails, pages zo kuruhukiraho).

   • Gutunganya amajwi, kohereza mu buryo bw'ikirango, amashusho ashobora kwaguka.

   • Kugabanya igihe ku mirimo yo kwandika - cyane cyane ku bahanga mu kazi katoroshye [3].

2. Imikorere n'Iterambere

   • Gushaka uburyo bwo gukora ibintu mu buryo bw'ubwenge, kunoza ibiciro, no guhinduranya uburyo bwo guhanga udushya.

   • Gupima ibisambo bifite intwaro nyinshi (nta mutwe w'imibare urimo).

   • Kwamamaza no kugurisha biri mu byakoreshejwe cyane mu ikoranabuhanga rya AI [1].

3. CRM n'ubuzima

   • Ubuhanuzi bwa Churn, ibiciro bishya bikurikira.

   • Kopi yikora hifashishijwe ibice bito (nta spreadsheets 17 zirenzeho).

   • Amatsinda y’ubufasha abona umusaruro wiyongereyeho ~14% ku mpuzandengo, ukaba munini ku bakozi bashya [2].

4. Ubushishozi n'Inkunga ku Ngamba

   • Gusobanura muri make isuzuma, inyandiko-mvugo, amakuru y’abakiriya.

   • Ubuhanga bwo gukora imibonano mpuzabitsina (AI) bugaragaza imiterere; ni wowe uhitamo ikintu gifite akamaro.

Aho AI ikomeje kugwa - n'impamvu abantu bakomeza kuba ingenzi 🧩

• Uburyohe : Ijwi rishobora kwiganwa, ariko uburyohe? Ntabwo biragera. Umuco ugenda uhinduka mu buryo buto kandi rimwe na rimwe ugasimbuka - igihe ni akazi ka muntu.

• Incamake y'umwimerere : Isesengura rya AI; ibitekerezo bishya nyabyo biracyaturuka ku kugongana kudasanzwe, ntabwo ari impuzandengo.

• Iyubahirizwa ry'amategeko n'amahame mbwirizamuco : Amategeko ntacika bitewe nuko imashini yashyizeho kopi [5].

• Ibikubiye mu nkuru : Ubutumwa buteye isoni bwica mu muryango umwe bushobora gucengera mu wundi. Ubutabera ntibugira isoni.

Rero uburyo bwo gusesengura ibintu busobanutse neza si ukuvuga ko kwamamaza bizasimburwa n’ubuhanga bwo gukora imibonano mpuzabitsina (AI) ahubwo ni: Ese kwamamaza mu buryo budasobanutse neza bizasimburwa n’ubuhanga bwo gukora imibonano mpuzabitsina (AI)? Akenshi yego. Ubukangurambaga bwihariye kandi buyobowe n’ubumenyi? Oya rwose.

Ibikoresho byo Kwamamaza hakoreshejwe ubuhanga bwa AI - Ifoto 🧰

*Ibiciro n'ibicuruzwa bihinduka. Buri gihe gerageza urebe uko ibintu byawe byifashe.

Ibitabo by'imikino: Gushyiramo ubuhanga bwo gukora imibonano mpuzabitsina mu cyumweru cyawe 🔌

1. Igitekerezo → Umutungo mu minota 90

   • Tangira n'amagambo make yihuse (abareba, aho bibabaza, isezerano, gihamya).

   • Kora imitwe 5 y'amakuru, intangiriro 3, CTA 2.

   • Hindura ibitekerezo bitatu by'ishusho, ushyire mu miterere, teganya A/B.

   • Igenzura ry'abantu ku bijyanye n'ukuri, imiterere, n'uko ibintu byubahirizwa.

2. Uburyo bwo Gukoresha Uburyo Buhora Bukora

   • Vuga muri make amakuru y'imikorere ya buri cyumweru.

   • Baza ibitagenda neza, ntubaze impuzandengo idasobanutse.

   • Kora ibitekerezo by'ibizamini, shyira ku rutonde ukurikije ibyoroshye + ingaruka.

   • Ohereza igerageza ebyiri. Wice abatsinzwe. Kwiga mu nyandiko.

3. Uburyo bworoshye bwo guhindura ubuzima bwawe bwite

   • Abakoresha Cluster hakurikijwe agaciro + imyitwarire.

   • Imishinga y'ubutumwa bw'igihe gito (80% idahinduka, 20% yihariye ku gice).

   • Rinda inkuru y'ikirango cyawe mu gihe uhindura impande.

Igenzura ry'ukuri - Impamvu ibi atari ibirangaza gusa 🧪

• Agaciro ka Macro : McKinsey iteganya ko gene AI ikora agaciro kayo kanini mu kwamamaza no kugurisha - iyo amakuru n'imicungire y'impinduka bikomeye [1].

• Imirimo yo Kwandika : Ubushakashatsi bwakozwe ku buryo butaziguye bwerekana umusaruro wihuta kandi ufite amanota menshi ku banditsi, cyane cyane abadafite uburambe [3].

• Ubufasha ku bakiliya : Amakuru manini agaragaza ko umusaruro wiyongereyeho ~14% mu mpuzandengo, kwiyongera gukomeye ku bakozi bashya [2].

• Igitutu cy’ingengo y’imari : Abacuruzi bakuru bahora bavuga ko “bakora byinshi bafite imbogamizi nke” [4]. Inyungu z’ubushobozi bwa AI ni kimwe mu bintu byonyine byafashije.

None se, ibi bigaragaza ko ubuhanga bwo gukora imibonano mpuzabitsina (AI) buzasimbura abamamaza ? Oya. Bigaragaza ko amakipe yize kuyikoresha agumana umusaruro uhamye (cyangwa akawukura) nta mubare w’abantu benshi wiyongera.

Umurinzi n'Icyizere - Umuyoboro Urambiranye 🛡️

Ubuhanga bwo gukora imibonano mpuzabitsina (AI) bushobora kugaragaza ibirego vuba kurusha uko ushobora kubigenzura. Bivuze ko ukeneye amategeko.

• Ukuri mu kwamamaza biracyakora. Kopi - yaba iy'umuntu cyangwa iy'imashini - igomba kuba ari ukuri kandi ikagira ishingiro. [5]

• Amategeko agenga ibyo gutumiza no kohereza ntabwo ashira. Ubuze igihe cyo kurangiza ibyo waguze? Uracyafite ikibazo.

• Ubushyuhe bugenzurwa n'uburiganya bushingiye ku gukoresha ubuhanga bwa AI bumaze kubaho. Reba amakuru mashya ya FTC.

Shyiraho urutonde rw'ibintu mbere yo gufata indege: ukuri, ubuzima bwite, amategeko, umutekano w'ikirango, uburyo bwo kuyibona. Bisa nkaho birambiranye - ariko ni umuyoboro w'amazi.

Ubuhanga butuma bigorana kubusimbura 🧗

Niba Will Marketing isimbuwe na AI irimo kukwibasira mu bijyanye n'akazi, dore urutonde rugufi:

• Ingamba zo kwihutira : Si “kwandika blog.” Imirongo y’ibyihutisho ifite inshingano, inzitizi, n’imirongo ngenderwaho.

• Uburyohe n'inkuru : Tahura ikitagenda neza. Gikosore. Kiracyari zahabu.

• Ubumenyi bw'amakuru : Baza ibibazo bikomeye ku madesiki n'amamodeli. Menya niba kuzamura 3% by'amafaranga ari ngombwa.

• Igishushanyo mbonera cya sisitemu : Gushyira ibikoresho mu mikorere hamwe na QA ikoreshwa.

• Kuba uzi neza imiyoborere : Ntabwo ukeneye impamyabumenyi y'amategeko, ariko ugomba kugaragara nk'umuntu wizewe mu nama yo gusuzuma.

Icyitonderwa: benshi mu bamamaza beza ubu basa n'abashinzwe gucunga ibicuruzwa mu buryo buteye amakenga - bashishikajwe no kumenya, basubiramo ibintu, kandi bafite ubwivumbure ku bipimo by'ubwiza.

Ingengo y'imari ifatika: Byinshi hamwe n'ibike 💸

Ingengo y'imari ya CMO ntabwo iri kwiyongera - niba hari icyo ivuze, iragabanuka cyangwa iragabanuka. Ibipimo bigaragaza igitutu kidashira cyo kwirengera amafaranga akoreshwa [4]. Niyo mpamvu ubuhanga bwo gukora imibonano mpuzabitsina busa n'aho bushishikaje cyane. Gukora neza si byiza kubikora; ni ukubaho.

Ariko ntukitege ko hari ibintu bitangaje. Imishinga ya AI iratsindwa nta KPI zisobanutse neza, amakuru akomeye, n'imicungire nyayo y'impinduka. Huza ibikoresho ku bipimo byihariye - kuva ku gihe kugeza ku cya mbere, ikiguzi kuri buri mutungo, LTV: CAC. Isuzuma buri kwezi. Niba igikoresho kidahindura umubare? Gice.

Imbonerahamwe y'inzira - Hafi kimwe cya kane ku kindi 🗺️

Nta matariki akomeye. Urutonde gusa.

1. Ishingiro

   • Ikarita y'imirimo yo gusesengura ibintu byinshi kandi idafite itandukaniro rinini.

   • Hindura imikorere ibiri kuva ku mpera kugeza ku mpera ukoresheje QA y'umuntu.

2. Igipimo

   • Huza amakuru kugira ngo uhindure isura yawe bwite.

   • Hubaka uburyo bwo gupima ubuhanga mu buryo bw'ubuhanga, aho AI ishobora kwinjira.

3. Kunoza

   • Simbuza uburyo bwo guhamagara buri gihe ukoreshe uburyo bwahinduwe.

   • Hubaka igitabo cy'imikino kizima gifite ingero n'amategeko.

4. Gutandukanya

   • Koresha igihe uzigamye mu bushakashatsi + ukoresheje ubuhanga mu guhanga udushya.

   • Ohereza ikintu kidasanzwe kandi kitazibagirana - ingaruka nto, igihembo nyacyo.

Tekereza kuri ubu buryo: reka AI yoze amasahani kugira ngo ubashe guteka amafunguro abantu bavuga nyuma. Igereranya rirahindagurika, ariko rirakora.

TL;DR - Ibitekerezo bya nyuma 🎯

• Gusaba ko kwamamaza bizasimburwa na AI bidafite ishingiro. Imirimo idafite agaciro gakomeye izaba . Imirimo ifite agaciro gakomeye iba imeze nk'iya muntu kuko mu by'ukuri uzaba ufite umwanya wo kuyikora.

• Ibimenyetso bigaragaza ko umusaruro wiyongera mu mikoreshereze myinshi iyo ubuhanga bwo gukora imibonano mpuzabitsina (AI) buhujwe n'ibipimo by'imiyoborere + [1][2][3].

• Umuyoboro wawe = uburyohe, ubushishozi, uburyo bwo gusobanura inkuru neza, hamwe n'uburyo bwo kuzikoresha mu kuzigabanya.

• Kora agasanduku gakwiranye yawe n'amakuru yawe - ntabwo ari ibinyuranye n'ibyo.

• Komeza gukurikiza amabwiriza - umuvuduko uraryoshye kugeza igihe bisubiye inyuma [5].

Oya rero, kwamamaza ntabwo biri kugenda bishira. Birimo guhinduka - byihuta, bikarishye, kandi bisaba abantu beza ku buyobozi. Komeza ushishikazwe no kumenya byinshi, amahame mbwirizamuco agenzurwe, kandi ureke robo zijyane ikawa. ☕🤖

Amareferensi

[1] McKinsey. Ubushobozi bw'ubukungu bw'ubukorano bw'ubukorano: Umupaka ukurikiraho wo gutanga umusaruro (2023). Isano

[2] Brynjolfsson, E., Li, D., & Raymond, L. Generative AI at Work (NBER Working Paper w31161; yavuguruwe). Ibimenyetso by’inkunga biturutse ku bakozi ba 5k+ bigaragaza ko umusaruro wiyongereyeho ~14%, biruta abashya.

[3] Noy, S., & Zhang, W. Ibimenyetso by'igerageza ku ngaruka z'umusaruro wa AI ibyara umusaruro (MIT Working Paper, 2023). Imirimo yo kwandika igenzurwa igaragaza kuzigama igihe no kunoza ireme. Isano

[4] Raporo y'ubushakashatsi bwa CMO - Incamake n'Ubumenyi (Impeshyi ya 2024). Ibimenyetso by'igitutu cy'ingengo y'imari no "gukora byinshi ukoresheje bike" byatangajwe n'aba CMO. Isano

[5] Komisiyo y'Ubucuruzi ya Leta Zunze Ubumwe za Amerika - Amategeko yo kwamamaza no kubahiriza aracyakurikizwa :
• Amabwiriza y'ibanze yo kwamamaza no kwamamaza (ukuri mu kwamamaza, kwemeza, kwemeza). Umurongo
• Itegeko ryo kohereza ibicuruzwa mu iposita, interineti, cyangwa kuri telefoni (ingengabihe yo kohereza ibicuruzwa, amatangazo yo gutinda, gusubizwa amafaranga). Umurongo